ABSTRACT
Production elements refer to the style and aesthetic quality of a media presentation. An awareness of stylistic elements such editing, composition, point of view, angle, connotation, graphics, color, lighting, shape, movement, scale, sound, and special effects contributes to our appreciation of media content and provides insight into media messages. Production values are roughly analogous to grammar in print, in that these elements influence the following features:
The way in which the audience receives the information
The emphasis or interpretation placed on the information by the media communicator
The reaction of the audience to the information
