ABSTRACT
In 2006, Al Gore released his documentary An Inconvenient Truth to movie theaters across the country. He did not anticipate that the movie would draw big crowds or generate much popular interest. He wanted to turn Generation SUV into environmental healers driving quiet, sensible cars. Al Gore also lost his bid to receive the democratic party's nomination for the presidency in 1988. In 2007, Al Gore rode on high waves of publicity after winning the Nobel Peace Prize a year after the release of his documentary, An Inconvenient Truth, which dovetailed with growing unanimity of opinion among the world's scientists that the planet perched perilously on a global climate catastrophe capable of wreaking untold havoc. Not only did Al Gore want to stir up some eco-crusading, but also he was trying to do it with a documentary, the American equivalent of trying to get Texans to stop watching football by asking them to read medical journals written in ancient Greek.
