ABSTRACT
This chapter is intended to help you:
Learn what management is;
Learn what management is not;
Observe how advertising agencies and companies and their management are commonly organized;
Understand who actually owns advertising and the media and who has interests in the media;
Learn where the media businesses get the funds and other resources to operate;
Learn about what managers do and how they function;
Comprehend the concepts of profits and how businesses generate and categorize profits and returns on investments.
