ABSTRACT
This chapter is intended to help you:
Understand current trends in the practice of advertising, both in the United States and globally;
Learn about trends in the economy;
Predict economic change;
Manage in cross-cultural situations.
This chapter is intended to help you:
Understand current trends in the practice of advertising, both in the United States and globally;
Learn about trends in the economy;
Predict economic change;
Manage in cross-cultural situations.