ABSTRACT
East China's broadcast and print media during the past twenty years have diversified in many ways: in their organization to address different audiences, in their sources of revenue, in the ways they recruit staff, and in the criteria for choosing their content. These environmental and intentional changes of media loosely correlate with other changes in Chinese society, and they can be analyzed in the same categories. Over the long and bumpy run, government policies affect the media only in a complex context of changing technologies and mixed, increasingly international messages. It is difficult for a regime to govern everything that people think.
