ABSTRACT

In 1996, President Clinton had successfully run for re-election by promising to build a "road to the twenty-first century". He obviously, was not reluctant to use force, whether in Kosovo, Afghanistan, or Haiti, but he preferred to try to reunite a fragmenting world through the bonds of trade and US investment. The Democrats turned apparent disaster into political capital: Clinton became the first Democratic president since Franklin Roosevelt to win re-election. President Clinton in 1994 had signed the law enabling Paula Jones's attorneys to present evidence of "similar acts of sexual harassment" in a civil case and the president had veered toward self-destruction. The Clinton foreign policies thus finally came to revolve around the unilateral use of US military force and intense pressure to open global markets for the benefit of US business. The National Basketball Association (NBA), however, developed into one of the best-known sports organizations in the world when it began using global television.