ABSTRACT
This chapter examines the importance of contributed income to people's overall financial picture. It describes techniques for finding and approaching different types of donors. The chapter also examines developing and implementing plans for people's short-term and long-term fundraising goals. It presents data on people and funding organizations. The chapter aims to evaluate the effectiveness of people's fundraising program to help their venture thrive. Fundraising refers to contributed income only, not the income generated by sales of products, services or “experiences,” such as live performances or internet-based exchanges. Gifts are donations of cash or cash equivalents, such as stocks and bonds, real estate, and investment income. Grants are usually focused on a particular project or program run by the organization, or a desired outcome as defined by the donor. Many sources acknowledge a music tour as the first instance of online crowdfunding. Grants and other support from foundations are key ingredients in the fundraising strategies of most arts organizations.
