ABSTRACT
This chapter describes some of the findings from two surveys of British tourists in Malta conducted in March 1993 and March 1994 which explored aspects of holiday experiences relevant to individual well-being, health risks and problems with health. These studies are part of a broader interdisciplinary programme of research - the Travel, Lifestyles and Health project (Clift and Page 1994) - concerned with investigating links between travel and health and with contributing to the development of practical initiatives in travel health promotion (see Chapter 11, this volume). A particular concern of the project has been to explore the cultural assumption that holidays provide a setting conducive to romantic and sexual relationships with new partners (see Clift 1994a, 1994b) and to undertake empirical investigations of the sexual behaviour of tourists/travellers while abroad (see Clark and Clift 1994; Black, Clift and Wijisurendra 1994; Clift and Wilkins 1994).
