ABSTRACT
The multiaccentuality of popular knowledge is exploited by the tabloids to allow the anti-fan as well as the power-bloc to mock the fan's belief in Elvis's miraculous powers. Multiaccentual struggles are two-way: the 'photograph' of Elvis of Arabia not only represents a popular skepticism towards official knowledge but also the dismissal of the popular by the official. The monstrous is part of popular knowledge. Scientific rationalism makes the extraordinary ordinary by explaining it. The masculinization of science and reason and the feminization of superstition and intuition were accompanied by the association of masculinity with the public world and femininity with the domestic. Disproportionate wealth and power are thus the inevitable, natural, outcomes of their own disproportionate talent and effort. The people live in the world of the cover-up. The relationship between the knower and the known always has a social and therefore political dimension. The knowledges are simultaneously those of the news magazine, the tabloid, and the reference library.
