ABSTRACT
One person famous person for retracting offers and other aggressive negotiation tactics is Steve Jobs, founder and sometime CEO of Apple. A Sony executive commenting in W. Isaacson's 2011 biography of Steve Jobs had this to say about Jobs: In classic Steve fashion, he agrees to something, but it would never happen said Lack. Job's success at business negotiation and his belligerent behavior are well known that one should prepare to say no, to extend your negotiating time and to use one's Best alternative to a negotiated agreement (BATNA). Steve jobs had less experienced teams, especially from Western cultures, have found themselves shocked, upset, bored and irritated after listening to this process for hours or days. However, the best response to this process is to quietly listen, learn if possible how to better satisfy the customer and not give more than a symbolic concession.
