ABSTRACT
John Dewey uses the term “transaction” to describe this ecological intimacy between how an organism is made up “internally” and how it relates to what is outside or beyond its boundaries. Typically the imagery sediments experience into habits, and routines, but it can also loosen patterns of action, feeling, and thought, and do so without ever invoking an external (objective) environment (an exogenous shock) or an internal (objective) subject (a mental decision). Transaction is the result of the commerce process whereby the technologies of self-organizing meld with those of power and knowledge, and in the case of entrepreneurship, doing so in ways that reach up to the edges of prevailing practice. Social intercourse – the original meaning of commerce, and central to the doux commerce idea that this is a soft and gentle way of handling disputes amongst people – would more likely emerge from a person creating relationships on the basis of audience-sensitivity.
