ABSTRACT
Entrepreneurship is a practice that is by its fixation with anomalies/novelty set on a course where it will hit the limit of practice and therefore demand from the process that an imposition is created, that new organization is created, such that the entrepreneurial process is moved beyond the limit of the actual as set by practice. Conceptualizing entrepreneurship as fabrication enables us to think, study, and analyse entrepreneurial becoming as a breaking free from history – its practices, institutions, and telos – through the aesthetic difference a style-variation accomplishes in articulating an idea of the new, seductive enough to affect and assemble others. Entrepreneurship continues to evolve as practice by leaving history and “re-enter the immanence of the field of potential”. The entrepreneurship process keeps to and coordinates the established order in ways that transform it by differentiating; by varying the style of engaging with people, things, and practices.
