ABSTRACT
This chapter makes an explicit connexion between the philosophical and literary arguments and entrepreneurship research and organization studies. Whereas entrepreneurship and organization studies have been interested in why people start businesses (little end) or why systems and technical conditions encourage business formation (big end), these “genres” of questions have tended to focus on the individual and motivation, on contextual conditions, or on the structural determination. Favourable interpretations thus mean the story can be related to templates that order the field and its identities – what reproduces an institution. Entrepreneurship as the organization-creation process that assembles the people, vision, and resources so as to open up new possibilities for living, associated with the new values. Deleuze points out that literature appears as a big project of health, writing is for the hitherto missing practices, missing possibilities, and – ultimately – missing people.
