ABSTRACT
Entrepreneurship is therefore impossible to contain in a life of the raw aesthete, since it is a life of making, or world-making. Shakespeare’s Iago is more of Faust, a reflecting aesthete, one that pursues possibilities but is more carefully crafting them to suit a more long-term (albeit fatal) interest in the political side of organizational life. Iago is a character that not only seduces but also mobilizes and gets concerted actions done in a grand scheme. Don Giovanni and Iago both indeed problematize the stable and singular self, grounded in the knowing (epistemological) subject, and instead exemplify and perform the becoming of a self as temporary, fleeting construct, formed from and within experience. Where Don Giovanni embodies the unreflective and restless aspects of seduction always exposing itself to yet more, Iago extends these to a reflexive and political performance. Imagination has the power to move bodies because it is free in the sense that it is not regulated by concepts.
