ABSTRACT
The play aspect of the entrepreneurial process is probably the most challenging one in practice in the sense that it is through the experiment of playing that the ideas used in the seduction to attract support and to assemble people start to become manifest. Deleuze was interested in play as a means of moving outside of the limits imposed by dominant knowledge, habit, tradition, opinion, and its social arrangements (institutions, organizations, and control systems). Playing with language is part of how Pippi resists and subverts – often using comedy and absurdity – the adult world or the world of established order and authority. Likewise, in the world of entrepreneurship, personal networks can be understood as bundles of relationships between people from which ideas, articulated as visions and packaged as plans, recruit people into assemblages as proto-organizational forms that can be steered towards an interest in getting a new firm created and running.
