ABSTRACT
Choosing elements to define an identity is maybe the easiest and most difficult at the same time. Therefore, not surprisingly, much of photography deals with just that: clothes, fashion, fashion accessories, and the global conditioning and reinforcement of identity. Upon first looking at D. Robertson Fay's fashion photography, the general consensus among the class was that it was well lit, that the models' expressions seemed uncontrived, and that the work presented a cohesive look and identity for the designer, Chevalier Homme. Fay and Chevalier Homme, it seems, are questioning to what extent conflict today is based on personal choices rather than on ethnic origin. The notion of hybridized identities is thus also evoked. The photographs promote individual identity and distinction through clothing. Neither the designer, nor the photographer, or the viewer live in a vacuum and are unlikely to have escaped the dominant discourses of the last ten years.
