ABSTRACT
In this chapter the author explains understanding of cosmography closely follows mobility theory's focus on cosmopolitan pluralism. The anthropological term the 'cosmography of riches' to the interdisciplinary environments of globalisation and mobility theories. A cultural-as-political perspective on Brazil Cosmographies of riches and cosmologies of desire On 12 June 2014, Brazil opened the 20th FIFA (Federation Internationale de Football Association) World Cup with a spectacular ceremony. The 2014 mega-event's opening ceremony and the Brazilian mourning of football defeat become chrono-spatial windows to the Brazilian culture's emotional and material movements in the world. The basic four key business motives for sponsoring sport (image enhancement, increased awareness of the product and the firm, hospitality opportunities and product trial or sales opportunities; see Crompton 1995) are more or less covered by Brazil's strategic planning. Climate and urban infrastructural variables played a role in sports venue selection, as the 12 World Cup cities were not just tourist destinations but also training facilities for the competing teams.
