ABSTRACT
This chapter explores the clouds that began to gather in Brazil's tropicopolitan skies, long before the country's historic defeat to Germany. President Dilma Rousseff and her team's public articulation presents the 2014 FIFA World Cup as a project of redistribution to the Brazilian people, who are asked to invest trust in their governors and money in the mega-event for future material and immaterial returns. In short, the discourse of industriousness subsumes Brazilian trans-modernity's mobile ethos of migration and travel into the Western vision of industrial modernity. The nation strategically assumes the role of carer in the global service sector, opening its Christian arms to accept all athletic visitors-pilgrims. The strategy responds to pragmatic ends, turning hospitality into an essential tool not only for the maintenance of the host's good name as a donor, but also for the maintenance o
