ABSTRACT
I’ve shared with you my special blue book number one, Switch, which gives me inspiration on story, and publication number two, Good Pitch New York 2014, which motivates me to think differently about money, and now we’ll look at text number three, The Dragonfly Effect, as a way of framing impact. The social change outcomes we’ll dive into over the next several chapters include awareness-raising, engagement, context, behavior change, policy reform, and international action. Movements are ignited when the fire of impact catches and spreads, and some powerful strategies to spark that are outlined in The Dragonfly Effect.
When designing a call to action, think about ease. Is what you are requesting crystal clear and simple to fulfill? Extra kudos if it’s also fun.
