ABSTRACT
The book comprises the elements below, delivered in three main parts—Part I: Story, Part II: Money, and Part III: Impact, together with an Allies section (Part IV).
Introductions: There are informational sections that will cover topics that are creative, business-oriented and strategic in nature. We’ll look at narrative structures (story), funding opportunities (money), and campaign design, with evaluation in mind (impact).
Motivation: Near the beginning of each section, we will consider psychological drivers. What are the personal passions and institutional mandates that bring each of us to the arena of social change? How might media-makers describe their artistic goals? How does mission define the scope of activities of a funder? What inspires social activists? And importantly, what moves audiences to action? Awareness of motivation stimulates better project design from both an artistic and partnership-building perspective.
Elements: Tales from the front lines are at the core of Story Money Impact. Interviews with leading professionals feed into the book’s framework; namely, five essential ingredients for successful storytelling, five sources of funding, and five outcomes related to change-making.
