ABSTRACT
This chapter discusses the reasons for using social media and how organizations can choose the best platform for their needs. One of the reasons government and nonprofit organizations should use social media is because it spans generational lines. Social networks can be housed internally to the organization or provided by an external or commercial host. Governments can use social media in times of emergency to communicate with citizens. In addition to posting information about emergency situations, government personnel can use social media prior to emergencies to communicate warnings. One of the main benefits of social media is the speed and efficiency in which public organizations can share information with citizens and customers. Finally, the chapter concludes that organizations should access their capacity and commitment to social media engagement and prepare for the necessary management that comes along with it. Social media budgets and personnel could increase based on the amount of resources that its influence can bring in.
