ABSTRACT
Each media category has its own language, there are some terms that are common to most. Here, then, in simple and direct language, are the basic terms used in advertising media planning. In print media, such as newspapers and magazines, the first part of the statistic is the actual number of publications distributed-the circulation. It is possible to apply the concept of Gross Rating Points (GRP) just to ones' target audience to figure the target rating points (TRP). An audience impression is a member of the audience being exposed to ones' advertising one time, and here it is count every time that any member of the audience is exposed to the advertising, whether it is the same person or a new audience member. The rapid rise in online advertising has added some new terms to the media language. As one controls the media budget, it is crucial for understand the basis for the numbers that are being sold.
