ABSTRACT
Online users encounter advertising throughout these activities: search engines like Google display results of a search and include digital advertisements on the results pages. The primary purpose of most digital advertising is to direct people to online sites that are interest and value to them. Many people spend time online doing directed activities-searching for information about news, current events, and various things that interest them including products and services. The trend toward larger data sets was spawned by consumer media usage habits that allow for companies to collect a wide range of information. There are three types of online advertising networks like Vertical networks, Blind Networks, Targeted Networks. Measurement of online users involves fairly large samples as well as passive technology. The newer company comScore focuses on all types of digital measurement, including search engine optimization and mobile marketing. Many online and computer video games include advertising in the content of the game, and this usage is expected to grow.
