ABSTRACT
This chapter illustrates the basic tenets and strategies associated with and involving crowdsourcing have been practiced for eons, long before the word ever escaped man's lips. Brabham's 2008 definition of crowdsourcing: "distributed problem-solving and production model". The idea of taking a problem, disseminating the information causing the problem and asking a group of unknown individuals to come together to solve the problem is an evolutionary baby step from Howe's 2006 definition. Brabham's definition is infinitely more inclusive. He's not limiting himself to speaking only about labor or workforce problems that need to be solved. Howe suggests that crowd-sourcing can take the form of "peer-production", he also makes it quite clear that the solving of a particular problem is "often undertaken by sole individuals". Filmmakers are associating all things crowdsourcing with online audiences and platforms. Estelles-Arolas and Gonzalez Ladron-de-Guevara are definitively stating the rewards to both the crowdsourcing party or parties and the individual or crowd being sourced is, indeed, infinite.
