ABSTRACT

The beauty of most social media platforms is that they allow the filmmaker to provide as much personal and professional information as possible. Many film industry professionals use social media as a method of networking, hiring employees or securing cast and crew will not look twice at a network request without a bio or other pertinent content. Social media represents the biggest weapon in the filmmaker's online crowdsourcing efforts. It's a rocket launcher designed to deliver your message to the—if they've handled their identifying process correctly—targeted masses. This is one area where the investment of time can pay quick and steady dividends. But the filmmakers must use their time wisely and not get sucked in by persistent and ever present white noise or by spreading yourself thin by utilizing too many platforms. Jessica Sitomer is a long-time expert in the entertainment industry, outlines numerous rules and proper practices in her Green-light Marketing Blueprint Seminar, for building relationships on social media.