This chapter provides a brief overview of the Schweizerische Volkspartei (Swiss People's Party-SVP) history, particularly since the early 1990s. It considers the ideology of the SVP since its 'populist shift', using mostly official party documents and key speeches by Blocher. In 'ideology', two issues have subsequently been key pillars for the SVP. The key features of the SVP's ideology concerns with the histories, organizations and ideologies of three Swiss parties to a close. Similar to Forza Italia/Popolo della Liberta (FI/PdL), it is difficult to pin down how the SVP should be defined, due to the shifts in its ideology and core message in recent decades. The chapter examines other major contributory factor, of course, was the ideological transformation of the party again shaped by Christoph Blocher and his Zurich wing. However, since Blocher is widely accredited to have played a crucial role in the transformation of the party by considering a selection of his speeches.