ABSTRACT
Users of social media sites have various resources to draw on in seeking to control their information flow, categorised as technical controls, limits on disclosures and social strategies. Facebook's commitment to open sharing is sometimes seen rather as a self-serving smokescreen for their own ambitions regarding advertising revenue and their position as a major global social network sites (SNS), with little consideration for the potential harm facing their users. This chapter explores what does privacy really mean in a digitally networked age and how can privacy concerns be balanced with the social benefits of being connected. It also explores what the strategies do people have for ensuring privacy and protecting their identity. Users' attempts to manage privacy challenge the notion that privacy involves a clear dichotomy between what is private and what is public. Facebook, like other SNSs, incorporates various privacy settings and functions into its site architecture.
