ABSTRACT
This chapter discusses on the effect of prejudice on reasoning and judgement is evidence for cognitive. Principles of Ethnic Prejudice apply, mutatis mutandis, to prejudices about objects other than ethnic groups. The two interacting types of prejudice: one is based on personality structure and needs, and the other is based on misinformation. The influence of prejudice on reasoning and judgement will be remembered that people are very much influenced by information which appears related to specifics, even when this information is of little real value. The subject of prejudice is concerned in focusing attention on the way in which people fall into groups, these groups then develop hostility to other groups, and prejudices against members of the outgroup seem to develop naturally. Ethnic prejudices are useful in keeping cognitive load light, and are the subject of misinformation. Ethnic prejudice in some part explained cultural differences, since different cultures provide differing norms of information about members of outgroups.
