ABSTRACT

As discussed in the previous chapters of the book, international entrepreneurs sense and exploit opportunities, look for innovative ways to solve a problem, elaborate business models for placing new products and services on the global market and change the ways by which organisations perform. Arts entrepreneurship is the catalyst for the development of creative industries and contributes immensely to economic growth and quality of life in a country or a city. When managed efficiently, arts enterprises empower people and communities to actively participate in arts and cultural activities.