ABSTRACT
Communicating your ideas visually can be challenging.
This chapter will cover some of the most common
techniques.
The simplest way to cover a subject is to aim the camera at
the subject and then zoom between long shots showing the
general action and close-up shots showing detail. However,
this mechanical, less-than-stimulating routine soon becomes
very boring to watch. Creative techniques add to the subject’s
appeal and help hold the viewer’s interest.
