ABSTRACT
Consumers can vary according to where they live: town and country seem still to be strong dividers. However, they are recognized as consumers of housing, the National Health Service, the local social services, education, transport and road services, gas, electricity and the postal services, local authority services like waste collection and street cleaning, and government programmes like the motorway network. Most consumers can be defined according to age, special concerns, locality, family structure and income. The effect of dimension of advertising and marketing is to feed many of the fantasies previously mentioned, to create images, to stimulate desires and obviously to inform consumers where needs can be met. The way teachers decide to identify the consumer and consumer demands focus mainly on teenage spending, products of particular interest to teenagers, and the advertising aimed at them. Advertising aimed at teenagers, and teenage exploitation by the pop music world and fashion industries, are popular subjects for drama.
