ABSTRACT
An Economic and Social Research Council-funded research programme builds upon the most comprehensive panel survey of urban shopping behaviour ever carried out in the UK. A comprehensive panel survey which provides a major resource for understanding the nature of urban shopping behaviour in Britain in the 1980s, and for the development and testing of a new generation of models of store choice and market analysis. Many of the models of consumer purchasing behaviour which are used most widely in commercial research in Britain today have their origins in a period (the 1950s and early 1960s) in which power in the retailing industry lay in the hands of the manufacturers rather than the retailers. As such, the models were developed in response to the needs of the manufacturers and, consequently, focused on methods of brand-choice analysis rather than store-choice analysis. Perhaps the most famous of these models is the negative binomial distribution (NBD) model of consumer purchasing behaviour developed by Chatfield.
