ABSTRACT

In 2013, Gaydar was sold to boutique investment company, Charlie Parsons Creative and a new range of branding was released for the site, to reflect what was described as a 'less sleazy' image. Despite considerable technological differences between the services available today and in the mid- to late 2000s, at the height of Gaydar and Facebook's success, there is much continuity to be seen in the ways that these services have been approached by gay male audiences. Facebook, by contrast, has continued on as a central player in the world of social media and remains part of gay men's digital cultures, particularly with regard to the circulation of materials concerning gay, lesbian, bisexual and transgender equality issues. Established by Joel Simkhai, Grindr was the first location-based mobile social networking application designed to help facilitate engagement between gay and bisexual men. This chapter also presents some closing thoughts on the key concepts discussed in the preceding chapters of this book.