ABSTRACT
The Week's Good Cause became a regular feature of the B.B.C. in January, 1926, although appeals had been made sporadically before that time. In the past 21 years well over three million pounds has been contributed by listeners. In 1927 the Central Appeals Advisory Committee, composed of social service experts, was formed, the present chairman being the Countess of Limerick. In 1934, Regional Appeals Advisory Committees were set up, and, after being in abeyance during the war, have been revived on the basis of one Sunday in the month devoted to regional appeals, the remainder being national. These committees consider and sift requests from organisations for wireless time in the Week's Good Cause. In wartime appeals from certain organisations were permitted yearly; but the B.B.C. has now reverted to its pre-war practice of requiring as a rule at least a two-year gap between appeals by tlle same organisation, though exceptions are made for one or two funds.
