The techniques and ideas dealt with up to now also work extremely well for announcers, as well as lecturers, newscasters, weather people, interviewees even people stopped in the street by a news crew and asked for their opinions. Announcers especially suffer from the "frozen butterfly" look, when as a result of the camera being turned on, one seem to be riveted to the back of the chair, head clamped upright and generally stiffened up. The announcer is speaking as if the person they are addressing is a long way away, their voice is far too loud, and the result is a distorted speech that is hard to follow. "The camera", also applies to interviews and presentations, and particularly to the teleprompter or autocue. The audience at home must believe that the one thing one want to do is read those words at precisely that angle, at that height, and in that manner.