ABSTRACT
This conclusion presents some closing thoughts on the concepts discussed in the various chapters of this book. The book proposes a framework for studying the structure of multimodal artefacts. It shows how information technology and an empirical approach to multimodal analysis can be effectively combined for an unprecedented view of multimodality, whose implications reach far beyond those arising from the description of the tourist brochures as a genre. The book also shows that corpus-based approaches can be used for a comprehensive description of multimodal artefacts. These shifts require a corpus with a rich description of artefact structure, but annotating and compiling such corpora demands both time and resources, as exemplified by the current corpus. Collecting, annotating, and compiling a carefully circumscribed corpus of tourist brochures to support the development of the framework, the book has constantly emphasised the benefits of adopting an empirical approach to multimodal analysis.
