ABSTRACT
This chapter describes how the semiotic modes realise the various stages of the tourist brochure genre. The next step in describing the content and structure of the tourist brochures is to extend the analysis to photographs, illustrations, maps, and other graphic elements in the annotated corpus. The application of Rhetorical Structure Theory (RST) in this chapter, albeit on a rather broad level, is also a novel contribution to the field of linguistics, because the discourse structure of the tourist brochures has not been previously explored using RST. The description of the rhetorical structure begins with the multinuclear relation of JOINT, which is the most frequent relation in the annotated corpus. The layout layer of the GeM model provides the means to study the structure of 'table and list-driven' artefacts in considerable depth. Within the Gem model, identification considers a sub nuclear relation, used for capturing the rhetorical relations between segments that traditional RST would not acknowledge as analytical units.
