ABSTRACT
This chapter focuses on a very specific form of online communication: digital longform journalism, which takes advantage of the website medium and its dynamic capabilities, using written language, full-screen images, film, animation and subtle transitions to organise the presentation of content. For studying multimodal artefacts produced for mass consumption using mobile devices, the theoretical concerns and methodological solutions of the approaches focusing on artefact structure remain largely valid. The chapter introduces the artefact, 'A Game of Shark and Minnow' - a piece of investigative journalism, realised using the digital longform genre. In 'A Game of Shark and Minnow', the very first screen takes advantage of the underlying medium and its dynamic capabilities. Unlike the printed page, the screen is able to realise dynamic image-flow, which is deployed here to show a person standing in the bow of a boat on the sea.
