Up to 2006, social media remained largely separate from the daily work routine of many BBC journalists. Only a handful of journalists and the UGC Hub team integrated social media into their daily journalistic work. Senior managers and tech-savvy journalists were taking social media seriously, even though social media were a nascent enterprise in BBC journalism. From 2006 to 2010, a series of watershed crisis news events allowed social media to be used systematically in BBC journalism. At the same time, the public broadcaster took more steps within the newsroom to combine social media in BBC journalism, and on new social media platforms such as Twitter. Between 2006 and 2010 the new media logic involved social media, citizens, and journalism. Several crisis news events of significance show that the broadcaster took more steps to integrate social media in BBC journalism: the Saffron Revolution in Myanmar of 2006, the Mumbai attacks of 2008, the Iranian elections of 2009, and the Haiti earthquake of 2010. As communication scholar Adrienne Russell wrote, “Networked publics are replacing passive consumers and, together with digital tools and news industry economics, changing the way journalism is produced, circulated, and discussed” (Russell, 2010, 98).