Find Your Audience
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Find Your Audience book
The funny thing about entrepreneurial journalism is that no matter how talented you are or how strong your content is, none of that means much if you can’t fi nd and reach your audiences. These days your readers, viewers, and listeners are everywhere. They are mobile; they are connected. And they won’t come looking for you. You have to fi nd them where they are. That can be challenging, but it also allows you to understand and engage with them in ways journalists couldn’t do until fairly recently.