ABSTRACT

One of the central theses of this Handbook is that the Corporate Entrepreneurship process and the (Independent) Entrepreneurship process have many similarities but that it would be wrong and even perilous to equate them. The process of New Venture Development (NVD) constitutes the core of both Entrepreneurship and Corporate Entrepreneurship. The NVD process unfolds according to a sequence that remains globally invariant but that is described in different terms and cut in different "chunks" according to what dimension of the process the authors wish to emphasise. The model describes the challenges as a series of "fits" that need to be established: the first one is a "problem-solution fit", the second a "vision-founder fit", then a "product-market fit" and so on. The Corporate Entrepreneurship process, therefore, involves a combination of venture development stages and interface management stages. The implementation stage marks a turning point in the course of the Corporate Entrepreneurship process.