This chapter presents a history of political public relations since its origins in the early twentieth century. It also presents key events in the development of political public relations tech­niques in the US and the UK, up to and including the US presi­dential election of 2016, and the UK general election of 2015. The chapter addresses forms of media manage­ment - those activities designed to tap into the needs and demands of the modern media and thus maxi­mise politicians' access to, and exposure in, free media. It examines the practice of image management in political public relations: on the one hand, the personal image of the individual politi­cian, and how it can be moulded and shaped to suit organisational goals; and on the other, the image of the political organisation. The chapter presents discussion of the techniques of governmental infor­mation and media management applied by governments in the UK and other democracies.