ABSTRACT
It might be assumed that if a range of different rights has been granted to an agent or publishing house to handle, those rights should be exploited as widely and as promptly as possible. In most situations, this is indeed the case; however, the rights seller should always bear in mind that licensing is only one aspect of the overall promotion of the book and its profitability for the parties concerned; any rights strategy should be carefully planned and coordinated with other sales and marketing activities to maximize the benefits for both author and publisher.
