ABSTRACT
An area of licensing that is perhaps of more relevance to educational and academic publishers than to trade publishers is the licensing of low-price English-language reprint rights to publishers in countries where the original publisher’s edition is perceived as being too expensive for the market. The prime candidates for such licences are university textbooks, although there may also be requirements for books at primary and secondary school level in those overseas countries where the education curriculum has been modelled on that of the United Kingdom. As English has increasingly become the lingua franca, there is also a growing need for low-price editions of English-language teaching materials and dictionaries. The main markets where low-price editions are required are the developing
and newly industrialized countries, particularly those of the Indian subcontinent, Asia and some African countries. There may also sometimes be reasons for licensing certain categories of books to local publishers in central and eastern Europe, Russia and other former Republics of the Soviet Union (see later in this chapter).
