ABSTRACT
Organizational commitment relates to the question of happiness and satisfaction in a relationship with a company, and whether a continuation of a relationship is desirable, whereas organizational identification deals with how individuals perceive themselves in a relationship with a company. Russo suggests that organizational commitment is a manifestation of organizational identification. Transaction commitment is stimulated by the communication and promotion activities of a company and is related solely to the implementation of the transaction, in the process of which an individual does not think about repeating transactions or entering into a relationship with a company. The psychological approach, according to Blau and Boal 1987, defines commitment as an attitude, while the exchange approach defines commitment as behaviour. Blau and Boal, Vardi et al also use two approaches to studying commitment, namely an instrumental calculative approach and anormative approach. Research undertaken by Siegel and Sisaye suggest that there is a strong positive influence of organizational identification on commitment.
