Finding a hook

At the beginning of this book we explored the formula for feature ideas:

Feature idea = Subject + Angle + Audience

However, to maximise your chance of getting a commission, you should add another element to this – the hook (also sometimes called a ‘peg’):

Feature idea = (Subject + Angle + Audience) + Hook

That is, once you have your idea, you also need to find a reason for why it should be written, and published, now, instead of tomorrow or next month or next year (depending on the frequency of your publication).