The creative class are the people whose economic actions are contributing most to growth as 'creativity has come to be the most highly prized commodity in people economy'. The physical infrastructure of the Creative City is absolutely fundamental to the neoliberal institutions as it is where the overwhelming majority of profit is to be made. The creative class thesis becomes functional in the mechanics of an urban entrepreneurial neoliberal system, a means by which current and future development plans can be justified. Richard Florida's seminal text "The Rise of the Creative Class" has been the subject of a multitude of debates, discussions, critiques and counter-critiques since its publication in 2002. By engaging with Florida 'on his own terms', by talking the same language of economic development and growth, is to not speak to the wider political issues that are inherent in using a creative class framework.