ABSTRACT
The financial tasks of an agency represent a mixture of the problems confronting a lawyer who makes a specialty of handling estates and the routine financial work of an ordinary commercial enterprise. Credit insurance policies that can be modified to fit the advertising agency business with considerable success are issued by responsible companies. It is important and desirable to have all correspondence on financial matters carried on by the man having the final financial responsibility within the agency itself. The payment of salaries in some agencies is accomplished by issuing checks to all employees. Modern methods demand modern equipment and progressive advertising agencies cannot afford to ignore the many advantages to be gained by the use of bookkeeping machines. In larger agencies purchases are very often looked after by either the office manager or the individual who has charge of engraving and electrotype orders.
