ABSTRACT
The highly important business of selecting adver tising media calls for considerable routine work, for specialized knowledge, and for alert and eager minds. The department of the agency on which the responsi bility of selection falls bears different names in dif ferent agencies. I t is variously called a Space-buying Department, a Contract Department, a Media Depart ment, and a Department of Markets and Media. The designation employed by most agencies-namely, Space-buying Department-will be used here.
