ABSTRACT
Agency finance is a difficult subject. The financial tasks of an agency represent a mixture of the problems confronting a lawyer who makes a specialty of handling estates and the routine financial work of an ordinary commercial enterprise. Because of the difficulties of the subject it is no matter of surprise that the general run of agency men shun it. Instance after instance could be cited of able men who have started agencies without knowing the answer to a financial question as fundamental as, “Should a discount for cash be de ducted from the gross or net amount due for space?”1
